>> Presented by Vanguard Gallery (Shanghai, China) - Booth U 13
Jiu Jiu Dog Shopping Channel borrows the plot of panic-style marketing in TV shopping advertisements to show the urban and rural people's vision of material life in a humorous, exaggerated and even absurd way. Adhering to the development strategy of “Based on Shenzhen and Looking into the Mainland” and in the context of global market integration and the flourish of e-commerce, this advertisement recalls the madness and expansion of vanity expansion in the past in the most primitive way.
Although TV and merchandise are tied up together structurally, they are vastly different and there exists a rivalry between the two. This contradiction may be somewhat unexpected and yet reasonable because TV brings mobility to merchandise, which the later needs. However, TV advertising is the main obstacle to democracy: With its condensed centralization and capitalization, it only represents the voice of a special group. Although television seems to be a public or even universal channel for the mass, it is virtually impossible for any civilian to enter.